For Calda Brew, a pop-up café, we developed a visual identity inspired by the desert, balancing raw energy with comforting warmth. Drawing from contrasts — the heat of the desert, the flow of an oasis and the interplay of stillness and movement, we translated these ideas into fluid lines and subtle forms. The ground, as the source and foundation of coffee, was used as a central element, anchoring the brand’s identity in its roots.