Sfumato came to us with a strong concept but a social presence that didn’t reflect it. The content lacked structure, tone and visual cohesion, relying on generic posts without clear direction. Our goal was to build a digital identity that truly captured its essence: a lifestyle-driven, creative culinary experience set within Zaha Hadid’s architectural masterpiece.
SERVICES
Social Media Management, Creative Direction, Strategy Development
CATEGORY
Restaurant
YEAR
June 2024 - July 2025
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The Strategy & Process
Instead of treating Sfumato as just a restaurant brand, we shaped it into a lifestyle universe — a lens into its creative philosophy celebrating detail, nostalgia and imagination. We built an emotional, story-driven feed within new content pillars, featuring cohesive palettes, cinematic lighting and textures inspired by the restaurant’s interiors.
A distinct tone of voice brought depth and character, while every new menu or item became a mini campaign: teased, pre-announced and told through story.
By humanizing the experience and spotlighting the chefs, we turned everyday moments into stories worth following.
The Result
Consistent brand tone / Higher organic reach / Improved audience loyalty / Defined aesthetic direction / Increased audience retention and save rate
