Soirée had everything it needed to stand out, yet its online presence didn’t stand out among Dubai’s nightlife scene. Despite aesthetic visuals, it didn’t tell the story of who Soirée truly was: mysterious, a little funky and deeply rooted in the art of wine and conversation. Our goal was to bring that world to life online. To translate its energy, its people and its atmosphere into a distinctive, memorable digital identity.
SERVICES
Social Media Management, Creative Direction, Strategy Development
CATEGORY
Wine Bar
YEAR
June 2024 - July 2025
Scroll for Case Study
The Strategy & Process
We redefined Soirée’s digital voice, creating content pillars that mirrored its mood, guests and character. Inspired by the retro interior, an 80’s Manhattan-style parlour with an eccentric twist, we built a visual world drawn from old cinema: warm filters, yellow subtitles and that cinematic sense of intimacy.
A playful, clever tone of voice tied it all together, while curated story series made the brand instantly recognizable.
By highlighting real people, Soirée’s feed became a living reflection of the crowd and emotions that define it.
The Result
Defined brand identity / Stronger engagement and recognition / Clear storytelling pillars / Distinct tone and aesthetics / Growing community around brand persona
