Torokai, the delivery-first sushi concept, came to us with a strong product but limited visibility. Our goal was simple: to build a brand people would crave before they even ordered, creating content impossible to ignore in a saturated market.
SERVICES
Social Media Strategy, Creative Direction, Social Media Management
CATEGORY
Restaurant
YEAR
2026
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The Strategy & Process
Rather than crafting an untouchable luxury image, we positioned Torokai around a simple idea: high-end sushi, enjoyed at home. We established a new aesthetic that reflected the quality of its ingredients and premium nature, while keeping the content relatable and culturally relevant.
Through ASMR-led videos, behind-the-scenes moments and stories inspired by everyday life, we focused less on building a perfect feed and more on creating content with genuine viral potential
Just three videos into our takeover of Torokai's socials, we struck a chord with audiences. By leaning into rawness, authenticity and the undeniable quality of the product itself, we created a reel that felt both satisfying and genuine. Strong visual storytelling, careful but raw angles and immersive sound design amplified the experience without overshadowing the food.
The result was a piece of content that resonated far beyond expectations. Today, the reel has surpassed 2.8 million views and continues to grow organically.
The Results
Beyond social media, we focused on creating seamless connections between the digital and physical experience. We designed a sushi-shaped discount codes, distributed them throughout the city and a simple offer became a creative brand touchpoint that generated conversation.
Increased Organic Reach / Higher Audience Retention / Stronger Brand Recognition / Defined Visual Identity / Increased Shares and Saves
