Heritage needed a visual identity that reflected the core values of its founders and the aspirations of its future clients. Drawing on the founders’ Lebanese roots, the essence of renowned Lebanese hospitality became a central influence in the branding. Our goal was to create a brand identity that honors this tradition while expressing modern luxury, translating cultural values of care, generosity and elegance into a contemporary design language.
SERVICES
Visual Identity, Rebranding, Social Media Graphics
CATEGORY
Real Estate Agency
YEAR
2025
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The Strategy & Process
We developed Heritage’s visual identity by drawing on the warmth, character and elegance. Inspired by graceful Lebanese arched windows and natural landscapes, we translated these influences into a refined, timeless design. The logomark, centered on the letter H, embodies trust, support and care, while dynamic lines convey movement and partnership, reflecting the attentive service Heritage offers.
Meanwhile, the pattern is inspired by the cedar tree, an iconic emblem of Lebanese heritage.
Overall, we created a unified visual direction that blends cultural authenticity, refined luxury and a welcoming, personal touch for clients.
The Result
Luxury-feel visual identity / Integrated meaningful patterns and logomark / Social media and digital assets reflecting the refined aesthetic / Distinctive tone of voice conveying care / Strengthened brand recognition and client trust
